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What you need to know about local listings to Grow Your Business
How are your customers finding people these days? What is your strategy to grow your business. Are they using telephone books and newspapers? Searching the streets, hunting for you particular business? The correct answer is no to all of the above. In fact, your customers are typing in their needs… to Google. Try it for yourself! Look up Mexican restaurants Glasgow, in Google and check out what appears first.
To break it down for you, let’s pretend you own a Chinese restaurant in Glasgow UK. There are over 700 results for the local listings. So now your thinking, wow what if my business type has that many results? What’s the hope of actually being able to get my business listed? Well you can easily look up your own business by using Google maps and zooming in on your business.
Well that’s easy enough, but wait, how are actual customers going to find you? You’re perfectly capable of finding yourself.
Yet where do people actually look? They see all the regular search listings, then they see this pretty map that makes it so much easier to find where they want to actually go.
Why does Google maps exist? Because people are lazy, they don’t really want to go through a ton of search results to find what they want. Google wants to give them what they want right in the search results:
So with Maps you are actually getting more competition since Google is now listing EVERY single one of those other businesses. Your competition is so much broader than you’d actually want to think. You are now competing against the entire city to get any traffic.
This is where we come in, getting you, one of those little red dots on the map, on the first page of those listings. Let us plant the seed and watch your business grow!